The Culture Code by Clotaire Rapaille

I listened to this book on audio and was almost scared off by the “self-help” sounding intro sequence that the publisher put at the beginning.  Don’t be turned off by that - this book is a great read for anyone who wants to look at marketing and consumer motivations in a new way.  I work in the car industry and he provides numerous examples from his work with OEM clients.  Check it out on Amazon.