Summary of Professional Experience
Autobytel .:: Irvine, CA
VP Marketing 2008-PresentResponsible for marketing and traffic growth at a major automotive lead generator and reseller that is expanding its business to include advertising-based media.
The Car Advisory Network .:: Palo Alto, CA
General Manager and COO 2007 - 2008
Edmunds.com, Inc. .:: Santa Monica, CA
Various roles 1999 - 2007
Edmunds is a leading publisher of automotive information for consumers, regularly receiving accolades such as “Best car research on the Web, hands down” (Forbes ASAP, Spring 2002) and “Most useful Web site” three years in a row (J.D. Power and Associates 2001, 2002 and 2003 New Autoshopper.com Studies SM).
- Executive Director, Media Products .:: I led efforts to define and implement product capabilities that we could leverage across our network of websites. These capabilities most recently included registration, multimedia and search. I have also worked with our technology team to improve our publishing capabilities.
- Senior Director, Edmunds.com .:: I served as the property manager for Edmunds.com, our flagship website where users research, choose and find the best deal on their next vehicle. Responsibilities included oversight of the day-to-day website publishing activities, product management team, implementation of revenue programs such as advertising and leads, and optimization of the user experience.
- Director, New Initiatives .:: In this role I rotated through various functional areas as we launched new lines of business. Areas included Used Car, Pricing, Wireless, Ownership, Syndication and Premium Content initiatives. In this role I also led the product development effort and launch of our Inside Line property (a new website targeted toward automotive enthusiasts).
Ernst & Young, LLP .:: Walnut Creek, CA
Various roles 1995 - 1999
At the time of my employment Ernst & Young LLP was both a professional services firm and consultancy. Ernst & Young’s Consulting Division was later sold to Cap Gemini and became known as Cap Gemini Ernst & Young.
- External responsibilities included: Identifying opportunities, developing solutions, delivering sales proposals, managing the delivery of consulting services, and maintaining client relationships.
- Internal responsibilities included: Developing and managing project budgets, recruiting and staffing projects, mentoring consultants, and managing consultants’ performance.
- Role progression: Manager, Senior Consultant, and Consultant, 1995-99
- Offices: Walnut Creek, CA; Kansas City, MO; El Segundo, CA
- Key Projects:
- Project and Program Management for post-merger integration efforts and system integration efforts
- Strategic technology planning and budgeting
- Technology evaluation and selection
- Organizational change management
Everything Else .:: 1992-1995
Attempted to fund my way through college without selling off my textbooks and CD collection, oftentimes leveraging my Industrial Engineering education before I had finished my degree program.
- Manufacturing line optimization (Industrial Engineering Intern, Celwave)
- Salesforce automation consulting (Feagles & Associates)
- Physician and Physician Assistant Geographic On-call Optimization consulting (Neonatology & Associates)
- Legislative/press coverage research and presentation composition (Intern, Arizona Affordable Healthcare Foundation)
- Integration of geographic analysis into market research software and custom geographic market research analysis for clients (Marketing and product development Intern, Intellimed)
Education
Arizona State University .:: Tempe, Arizona 1995
B.S. Engineering .:: Major: Industrial Engineering, Concentration: Management Systems